ruled by the god Vishnu, who is known as the preserver-god in the Hindu Trinity.
The day is also the birthday of the Hindu sage Parashurama, who is believed to be the sixth Avatar (incarnation) of the god Vishnu.
On this day the Treta Yuga (the second of four ages of mankind) began and the river Ganges, the most sacred river of India, descended to the earth from the heaven.
On this day the Goddess Annapoorna was also born.
Kubera also received his wealth and position as custodian of wealth and property along with Goddess Lakshmi on this day, by praying to Lord Shiva at Shivapuram.
This is also the birthday of Parashurama, the sixth incarnation of god Vishnu. According to the Puranic scriptures Parashurama reclaimed the land from the sea.
It is on this day that Kusela, Krishna's best friend, visits Krishna to greet him after He became the King. Kusela was very poor and offered only puffed rice to his friend. Kusela did not discuss his poverty even though he intended to. However, on his return he finds his hut changed to a palace.
More recently on this day a man called Adi Shankara stopped at the house of a poor couple and they offered him the only gooseberry in the house. In exchange he recited the Kanaka Dhara Stotr.
Worshippers fast and worship Lord Vasudeva with rice grains. A dip in the river Ganges on this day is considered to be very auspicious. Apparently this is a very lucky day if you want to start a new venture, gain knowledge do a deed of charity. Many people buy gold or property on this day. People give fan, rice, salt, ghee (purified butter), sugar, vegetables, tamarind fruit and clothes as acts of charity. They worship Vishnu and sprinkle Tulsi (holy basil) water around the idol while performing aarti (they offer light from wicks soaked in ghee or camphor to one or more deities).
This day is also a most auspicious day for the Jat farming community in Northern India. Very early in the morning, a male member of Jat family goes out with a shovel. All the animals and birds encountered on his way indicate some omen and predictions for rains and crops. People also have mass marriage ceremonies.