So, it’s the fourth Friday in November, and time for the Black Friday sales.
There is a long weekend (because Thanksgiving is on the fourth Thursday of November) where people who normally ignore each other get together and pretend to be happy to see each other. They eat and drink and deny the undercurrents of family rivalry and animosity. They end up with a hangover and a lot of frustration because nothing has changed since the previous Thanksgiving.
So what is the answer? Retail therapy. And the additional justification is that Christmas is only a few weeks away, and this is the ideal opportunity to buy mindless Christmas gifts for a pagan holiday.
This is where the Black Friday Sales come in handy.
Why is it called Black Friday? Apparently the term originated in the city of Philadelphia in the USA in 1952. Police and traffic cops were already used to very dense pedestrian and vehicle traffic on the Friday after Thanksgiving, and someone used the term Black Friday to refer to the traffic. The term stuck and merchants started using it to describe the queues of people in their shops, waiting to be served. The term is now being used country-wide in the USA, but it has also gained momentum in many other countries.
The perception that merchants create with a bombardment of TV advertisements, emails, social media ads and every possible means of rubbing the noses of consumers into details about the items on sale, is that there is scarcity. If you don’t buy – and if you don’t buy in large quantities – you will run short, or you will miss out and the opportunity will never come along again.
The phenomenon is an example of classic conditioning of the crowds who follow and don’t ask any questions apart from “how much?” or “can I have more of what I won’t use or don’t need at a price that underlines scarcity?”.
But is there truly such scarcity?
Is there any scarcity of anything on this earth?
Back to quantum physics and a very strong message.
Energy – the creative and intelligent energy that is everything – consists of waves. Those waves are all around us all the time. The waves have the potential of becoming particles, and the particles are drawn together to form any object we can possibly imagine.
Can you see what is happening here? It is mind-blowing.
Retailers decide what items they want to sell to unsuspecting customers so that they can make a profit. They advertise en masse and relentlessly. The customers get excited about the “bargains” and imagine owning these items. They in fact help the retailers with creating as many items as possible, so that they can then have the short-term satisfaction of buying the items.
They don’t understand the process they use, and how mind-blowing the process can be if it is applied in a different context.
Imagine creating a hundred thousand bottles of a soft drink, so that they can be sold at a Black Friday sale at a “reduced” price. Do you really think the retailers will sell anything at prices where they don’t still make a handsome profit?
At the lowest possible level of creation, the retailers planted the thought in the minds of the customers by saying “connect the dots for us, please”. The willing customers then started thinking of the “bargains” they will get. They willingly turned waves into particles, and grouped the particles together to align with the ideas that were planted by the retailers. Then they confirmed the creation by spending money on what they helped create.
What if those same retailers used the same techniques to say “we envisage providing clothes to an entire village – come and help us do so in exchange for the satisfaction of it”? What if customers say “what a brilliant idea – I will help imagine all sorts of materials and accessories, and work with other people until our creation materialize”?
Can you imagine how we can change the worlds with such thoughts? We can provide water, clothes, food, shelter …
Instead we buy into this illusion of scarcity. The retailers are telling us that we have to hurry to the ocean with our teaspoons, and get as many teaspoons of water as possible within the next 24 hours, because if we don’t, tomorrow morning the ocean will be dry.
And we wake up a week after Black Friday, and we are too stupid to realize that we have bought into someone else’s dream and made their dreams come true at the expense of our own – because we don’t believe that our own dreams can come true that easily. All we need to do is take a moment, create our own dream, and start changing those waves into particles.
I am afraid I am not offering you any Black Friday specials. Yes, I noted that my courses on www.udemy.com and on www.skillshare.com are available at a special Black Friday price. I had nothing to do with that, and the courses will still be available tomorrow and the week and the month after that.
Instead, I am very busy creating workshops and webinars – because I want you to make your dreams come true.
Enjoy your shopping!